Nippon Chokuhan has been one of Japan's most beloved direct-to-consumer brands since 1977 — way before online shopping was even a thing. They basically helped invent home shopping in Japan, bringing unique products directly to people's homes through iconic TV commercials that became a cultural phenomenon. Fast forward nearly 50 years, and Nippon Chokuhan is still going strong with offices across Tokyo, Osaka, and Yokohama, and a growing presence in e-commerce, entertainment, and beyond. Now, through their US subsidiary MLF USA, they're bringing that same passion for connecting people with awesome, hard-to-find products to anime fans across North America — offering authentic Japanese anime goods sourced straight from Japan. Whether you're a lifelong otaku or just getting into anime culture, we're here to make it easier than ever to get your hands on the real deal.